Category : SEO

Marketing / SEO - 4 months ago

Ask the SMXpert: Keyword research and copywriting

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine...

Marketing / SEO - 4 months ago

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the proce...

Marketing / SEO - 4 months ago

Ask the SMXpert: Google manual penalties explained

The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski,...

Marketing / SEO - 4 months ago

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: A majority of G...

Marketing / SEO - 4 months ago

How to use a podcast to create smart and usable content

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search...

Marketing / SEO - 4 months ago

Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have an...