Category : Data & Analytics

Marketing / Data & Analytics - 5 days ago

How AI is transforming healthcare

AI and robotics present huge opportunities for the pharma and healthcare industries. According to McKinsey, big data strategies could save the US healthcare system up to $100 billion a year thanks to AI-assisted efficiencies in trials, research, and...

Marketing / Data & Analytics - 1 month ago

Marketing in the Dark: Dark Data

This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. Th...

Marketing / Data & Analytics - 3 months ago

Web Measurement and Analytics

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and...

Marketing / Data & Analytics - 3 months ago

Intensive: Mastering Analytics

Develop your analytics strategy and gain practical skills in measurement, interpretation, optimisation and prediction. The volume of data, analytics tools and different sources relevant to digital is ever-increasing and getting value from that data r...

Marketing / Data & Analytics - 3 months ago

Google Analytics - Advanced

Research by Econsultancy has shown that over 70% of companies now use Google Analytics systems to report online performance. However, frequently the tool hasn't been configured to tailor reports to make full use of its capabilities and drive business...

Marketing / Data & Analytics - 3 months ago

Google Analytics

Research by Econsultancy has shown that over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a "what next" moment. This practical, small group workshop w...