Category : Data & Analytics

Marketing / Data & Analytics - 2 months ago

Marketing in the Dark: Dark Social

There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where brands can more easily...

Marketing / Data & Analytics - 3 months ago

How AI is transforming healthcare

AI and robotics present huge opportunities for the pharma and healthcare industries. According to McKinsey, big data strategies could save the US healthcare system up to $100 billion a year thanks to AI-assisted efficiencies in trials, research, and...